100 Mile Mall Sample Pages
Community : Advantages to Social Communities and Marketing
Advantages to Social
Marketing. Why harness social networking?
There
are five distinct advantages to social marketing making it a vital tool
to any marketing campaign.
- Social marketing, a new-ish Internet marketing tool.
- Can be a great asset if used properly. Must be used in the
most efficient way possible.
- Social marketing allows businesses and websites to gain
popularity, using such features as;
- Profiles
- Websites
- Google Maps
- Search Centers
- Member Directory
- Newsstand
- News Articles
- Discussion Forums
- Events Calendar
- Promotional Section Blogs, video and photo sharing sites, social
networking sites and social bookmarking websites.
1. Better Targeting
- Draw a highly targeted segment of Internet users to visit your
business or Website.
- This can be done by using the various parameters elements and
tools on social media websites.
- Small business can benefit by increasing their brand by bringing
in a more select local audience.
2. High Return on
Investment
- ROI (Return on Investment) is one of the most important criteria
of most marketing campaigns.
- For small businesses with low budgets, the marketing ROI needs to
be good for it to work.
- Social marketing is one of the cheapest ways of marketing
currently available.
- Market your business, either costs nothing or costs a very small
amount.
- This low investment means low risk to even the smallest business.
- Most businesses gain a big pop in visibility after using social
networking tools.
- The advantage is ultimately getting good publicity for free.
3. Does not require
specialization or vast technical skills
- Anyone can take advantage of it, even from their own home.
- Also, it does not require you to learn a coded language or
anything of that sort.
- Most social networking sites are visually oriented and pretty
straight forward.
- Anyone who understands how to use the Internet can use social
networking tools.
4. Works better
than online ad campaigns
- Internet users are bombarded with ads every day, as a whole,
society has become so used to them people generally do not click on
them.
- Banners and even link ads are losing their charm because many
people do not trust an online advertising campaign backed by money.
- With social marketing, you can provide a more human touch to
attract potential customers.
5. Increased
visibility
- Social marketing, like blogging, can help to spread information.
- This information can then be correlated to your site, increasing
your site's popularity.
- Create new content that people really need and you'll have no
problem drawing people to your site.
Conclusion
- All businesses aim to increase their audience.
- Before the Internet, many spread the word through word of mouth.
- Social marketing has now taken over as the online version of word
of mouth.
- Harnessing it,
in the right way, results in more customers, more sales, and a higher
level of visibility online than ever before.
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