100 Mile Mall Sample Pages
7 - News : Advertorials
Advertorials "advertorials have proven to be an effectivemeans of marketing a company or product" - An advertorial is written in the form of an objective opinion editorial.
- May resemble a news story about a product or service.
- Advertorials frequently feature information about a new product.
- Technological advancements in existing services.
- An advertorial is written similarly to a press release
- Often contains statistics on scientific research, consumer trends, or other authoritative pieces of information.
- Advertorials work well for products and services where information sells better than images.
- Products and services frequently featured in advertorial form include;
- nutritional supplements,
- cosmetic procedures,
- sporting goods,
- educational training programs
- travel agencies,
- and much more.
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